A New Level of Variable Data

We recently completed our most aggressive variable data project to date. This particular project, shown in the photo above, had a total of 10 areas of variation.

These areas included full color photos, white reverse type on full color photos, complete paragraph variation and multiple areas of personalization. ie- HEY MIKE!

Using multiple software platforms for managing and importing the variable data as well as processing the address data for mailing, we were able to produce an amazing, and what I think is sure to be an effective, direct mail piece for one of our collegiate partners.

If you're interested in learning more about our digital and variable data capabilities, simply reach out to your sales or customer service representative or email me HERE and I'll make sure that we reach out to you.

Sappi YouTube Channel

A friend sent this along to me yesterday and it was just too funny not to share.

The video is one of a series that Sappi is planning to launch on their new new YouTube channel.

Enjoy.

Deliver Your Message with ClingZ

"Versatile, moveable advertising media - put anywhere!

ClingZ is a patented, electrically charged, printable polypropylene film. The benefit of ClingZ is its ability to cling to virtually any clean, dry indoor surface without leaving a residue.

This unique ability creates many different applications including point of purchase advertising, pharmaceutical or educational signage, banners, direct mail promotions, temporary wall decor and more.

ClingZ offers an effective alternative to static cling vinyl, pressure sensitive media and other self adhesive products."

For more information, contact a Payne sales associate today.

Are You Using QR Codes Yet?

I've been fielding more and more questions about QR Bar Codes lately, so here's the skinny...

"A QR Code (it stands for "Quick Response") is a mobile phone readable barcode that's been big in Japan forever, broke into Europe a while back, and is now getting traction in USA.

In it's simplest sense think "print based hypertext link" - simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has had QR Code decoding software installed on it, it will fire up its browser and go straight to that URL.

But it doesn't stop there - a QR Code can also contain a phone number, an SMS message, V-Card data or just plain alphanumeric text, and the scanning device will respond by opening up the correct application to handle the encoded data appropriately..." (qrcodestuff.com)

If you have a smart phone such as a Blackberry, Droid or iPhone for example, simply visit your app store and download one of any number of scanning apps. Most of these are free and most work pretty well. Open the app, point it at the bar code at the top of this post and scan it. It will launch your phone's browser and take you directly to the URL that I have encoded into the barcode. Pretty Cool.

Let us know if you'd like some help in incorporating a QR Code on one your printed pieces, we're happy to help!

Digital Printing Adds Additional Value

So this is essentially the same information that you'll find by selecting the "Digital" link in navigation at the top of the page, but I thought that it was important enough to highlight.

The addition of digital print capabilities allows us to pair our high-quality offset printing with fast-turn, high-quality digital; making us the perfect source for all your print needs.

If you're considering a digital print run, here's what you'll want to know about our Canon digital press.

• Prints full color at 1200 x 1200 dpi
• 12 x 18 sheet (11 x 17 + bleed)
• Runs uncoated, gloss, satin, dull and matte substrates
• Runs weights up to 120# Cover

If you're ready to get moving on a project, simply upload your files via the "Simple FTP Upload" launch located in the left margin of this page and give us a call with the project details.

For more information or to request digital print samples, please click HERE.

SHINE Shimmering Metallics = Cool

We just produced this pocket folder for one of our partners utilizing SHINE Pearl Metallic by Reich Papers. The resulting piece was so cool that I just had to post about it.

Here's the skinny on SHINE taken right from Reich Paper's website.

SHINE brings a subtle shimmer to every design, combining natural minerals with organic pigments, for a rich, luminous effect. We’ve expanded our offering of SHINE Pearl with the addition of a new SHINE Pearl Digital.

Manufactured without the use of metals or foils, SHINE is recyclable, biodegradable, acid free, and elemental chlorine free.

SHINE is also FSC certified.

Local News Coverage

A Snippet from the Times Leader article dated September 9th, 2010:

DALLAS TWP. – As Frank Cunius Jr. spoke, the sun peeked behind the clouds bringing a shadow over the solar panels a small group had gathered by on Thursday afternoon.

Even with the shade, Cunius knew the panels were harnessing the sun’s power and keeping his company’s electricity bill down.

The 180 solar panels, installed last December on a grassy area of Payne Printery’s property along Memorial Highway, were pricey but well worth it, said Payne Printery officials. At a cost of close to $400,000, the panels meant a major up-front investment for the company that employs about 60 people.

But thanks in large part to a $99,700 rebate through the state’s Sunshine Grant, the company decided to move forward with the project.

“The biggest catalyst for us to do this was the incentives from the state and federal tax incentives,” Cunius said. “Without that, it’s not even possible to think about doing.”

A state Department of Environmental Protection spokesman thanked company officials their efforts in using alternative energy during the short and informal ceremony. Payne was among a handful of companies and even some residences throughout the state being recognized this month by DEP for their investments and efforts.

Previous stops on the thank-you tour have included Pocono Raceway in Long Pond and future stops include the Crayola Factory near Easton.

“That’s the point of this tour,” said DEP spokesman Mark Carmon, “to show the successes. … On behalf of Gov. (Ed) Rendell and DEP Secretary (John) Hanger, we want to say thank you.”

Carmon said businesses that make the investment in green energy show others that it’s possible and economical and it spur interest in the idea.

For the complete article, please visit the Times Leader website by clicking HERE.

And for information on how renewable, solar energy can work for your company, please contact A.J. Bittner and Keystone Energy by clicking HERE.