Apples-to-Apples Comparisons?

I'm hearing this more and more these days, but the reality is that there's no such thing. At least not as it pertains to commercial printing.

There are just far too many variables that can affect your project that aren't measured in the "low bid" print environment.

Let's take technology for example. Is it a fair assessment that a new Heidelberg press with 6-color and in-line aqueous coating capabilities would have better print characteristics than an older press with less automation? I think so. But that isn't taken into account in many cases.

In fact, there are so many important factors that aren't always taken into account. Technology is obviously a big one, but what about experience, customer service, the advantages of aqueous coatings over varnishes (which there are many) and environmental awareness to name just a few.

Let's face it, the economic climate right now is not terrific and that's being generous. Companies, big and small, good and bad are bidding on the same pool of business. How can you be sure that you're projects are in the right hands?

The best advice that I can give to you is to know your vendors and ask lots of questions.

If your lowest price is significantly lower than the rest, ask why that is? If you want the benefits of an aqueous coating, make sure that's what you're getting. Varnishes are often substituted for aqueous coatings since a lot of older presses aren't equipped with the capability. I

If you're project has more than 4 colors plus varnishes or coatings, make sure your vendors can produce it in one press pass (unless a special process like a dry-trap spot varnish is called for). There are still a lot of companies that only have 4 or 5 color presses. It's not uncommon in these cases to produce a project in 2 passes, but there's no doubt that this will directly affect print quality.

I guess the point that I'm trying to make here is that not all bids are created equal. If you're aware of the differences between your vendors, you can make an informed decision and ultimately get more value for your print spend.

And of course, when it doubt, just award the project to us. : - )