566 New Colors from Pantone

With such a huge selection of Pantone colors at your disposal, why not use them. Adding additional colors to your project will surely enhance the piece and in many instances, improve its quality.

For example, you still see a number of projects utilizing screens and process builds to create color for copy. Though this will save you a bit in costs, utilizing 100% of a Pantone color will create much sharper, more readable copy. After all, the goal of the project is to deliver a message, correct?

Running Pantone colors will also increase your control over your press run resulting in a better finished product. Please don't misunderstand me here. You can still produce high quality projects with 4-color process.

My point is that most pieces utilize specific color palettes throughout. If you are trying to keep solid colors or screens consistent from page to page, than you may sometimes find yourself making sacrifices to fleshtones, product shots or other pieces or art within the project.

Running Pantones in these instances will give the press operator much more control over color.

Maybe most importantly, if your organization utilizes a color or colors that directly represent your brand, than the use of a Pantone color is always the best way to maintain consistency across multiple projects.

If you have a project in development and question whether or not the use of a Pantone color is necessary or recommended, please give us a call. We're happy to review the project with you and offer our insight into what will yield the best results.