Are You Using QR Codes Yet?

I've been fielding more and more questions about QR Bar Codes lately, so here's the skinny...

"A QR Code (it stands for "Quick Response") is a mobile phone readable barcode that's been big in Japan forever, broke into Europe a while back, and is now getting traction in USA.

In it's simplest sense think "print based hypertext link" - simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has had QR Code decoding software installed on it, it will fire up its browser and go straight to that URL.

But it doesn't stop there - a QR Code can also contain a phone number, an SMS message, V-Card data or just plain alphanumeric text, and the scanning device will respond by opening up the correct application to handle the encoded data appropriately..." (qrcodestuff.com)

If you have a smart phone such as a Blackberry, Droid or iPhone for example, simply visit your app store and download one of any number of scanning apps. Most of these are free and most work pretty well. Open the app, point it at the bar code at the top of this post and scan it. It will launch your phone's browser and take you directly to the URL that I have encoded into the barcode. Pretty Cool.

Let us know if you'd like some help in incorporating a QR Code on one your printed pieces, we're happy to help!

Digital Printing Adds Additional Value

So this is essentially the same information that you'll find by selecting the "Digital" link in navigation at the top of the page, but I thought that it was important enough to highlight.

The addition of digital print capabilities allows us to pair our high-quality offset printing with fast-turn, high-quality digital; making us the perfect source for all your print needs.

If you're considering a digital print run, here's what you'll want to know about our Canon digital press.

• Prints full color at 1200 x 1200 dpi
• 12 x 18 sheet (11 x 17 + bleed)
• Runs uncoated, gloss, satin, dull and matte substrates
• Runs weights up to 120# Cover

If you're ready to get moving on a project, simply upload your files via the "Simple FTP Upload" launch located in the left margin of this page and give us a call with the project details.

For more information or to request digital print samples, please click HERE.