I've been fielding more and more questions about QR Bar Codes lately, so here's the skinny...
"A QR Code (it stands for "Quick Response") is a mobile phone readable barcode that's been big in Japan forever, broke into Europe a while back, and is now getting traction in USA.
In it's simplest sense think "print based hypertext link" - simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has had QR Code decoding software installed on it, it will fire up its browser and go straight to that URL.
But it doesn't stop there - a QR Code can also contain a phone number, an SMS message, V-Card data or just plain alphanumeric text, and the scanning device will respond by opening up the correct application to handle the encoded data appropriately..." (qrcodestuff.com)
If you have a smart phone such as a Blackberry, Droid or iPhone for example, simply visit your app store and download one of any number of scanning apps. Most of these are free and most work pretty well. Open the app, point it at the bar code at the top of this post and scan it. It will launch your phone's browser and take you directly to the URL that I have encoded into the barcode. Pretty Cool.
Let us know if you'd like some help in incorporating a QR Code on one your printed pieces, we're happy to help!
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