QR Codes and the USPS

Just in case you weren't aware, the USPS is running a direct mail promotion throughout the months of July and August. I have a 32-page document that details the promotion, but here's what actually matters to you.

If you use a QR code on a direct mail piece, letter or flat, during the months of July and August, the USPS will give you a 3% discount on your postage.

This discount would apply to permit-imprinted letters or flats, mailing First Class, Standard or Non-Profit.

To qualify for the discount, you must display the QR code either outside or within all mailpieces in a mailing.

Do that, and you'll earn your 3% discount.

If you've never generated a QR code before, you need not worry. It is SUPER easy. I generally use http://quikqr.com/.

If you have any questions about QR codes or this USPS promotion, feel free to drop us a line.

Sappi: Off Register - Fanatny Rod

A New Level of Variable Data

We recently completed our most aggressive variable data project to date. This particular project, shown in the photo above, had a total of 10 areas of variation.

These areas included full color photos, white reverse type on full color photos, complete paragraph variation and multiple areas of personalization. ie- HEY MIKE!

Using multiple software platforms for managing and importing the variable data as well as processing the address data for mailing, we were able to produce an amazing, and what I think is sure to be an effective, direct mail piece for one of our collegiate partners.

If you're interested in learning more about our digital and variable data capabilities, simply reach out to your sales or customer service representative or email me HERE and I'll make sure that we reach out to you.