Tuesday, March 17, 2009

Direct Mail Still Delivers

Now more than ever, you need serious smarts and meticulous planning to develop a successful direct-mail campaign.

There are compelling reasons to rely on direct mail. To name a few reasons for using direct mail, you might want to:

Drive foot traffic into a retail shop


Generate traffic for a Web site


Target customers who distrust the Web or aren't online


Showcase products and services in ways e-mail cannot, such as via a catalog


Improve customer service

Send content or news, such as an informational brochure

Shift consumer perception of your brand

And that's just a start.

Payne has a full service in house mail facility capable of insertion, list management, and addressing to ensure seamless project delivery to target markets on time and within budget. To learn more, contact us today.

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