Monday, March 16, 2009

What's up with MetalFX?

There are a few important notables pertaining to Metal FX that I thought I should share.

First things first... If you're not familiar with Metal FX, it is a new technology that allows designers and print providers to produce a virtually unlimited number of metallic colors and effects by utilizing one additional press ink and plate and applied in a single press pass.

That is, Metal FX produces gold and silver "base" metallic inks that react with any process screen or photo that is printed over the top of it. Now, it's obviously not that simple. There is, of course, a certification process involved to assure that suppliers are capable of utilizing MFX technology.

Some of you may have heard that Ciba Coating Effects, the company that produces Metal FX, is closing down the MFX division. That is true. Jim Walker, Business Manager at MFX, states the main reason for this decision was that MFX simply didn't fit into their core business.

What does that mean to you? Not that much really. Companies such as ours that have already been certified are still able to offer the product. Though, the software and applicable training is no longer being offered, Metal FX base inks are still available.

Please feel free to give us a call if you have any questions pertaining to Metal FX or anything else for that matter. We'd love to hear from you.

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