So, we're all familiar with satin, matte, gloss, uncoated, and non-curl aqueous coatings right?
What you may or may not be familiar with is soft-touch aqueous coating. As far as its application is concerned, it's exactly the same as the others. But, it feels completely different to the touch.
The truth is, I don't really know how to describe it. It almost has a rubbery feel to it... if that makes any sense.
The PROS to this coating is that is seals and protects press sheets as the other coatings do, it is completely ink-jet addressable so it's ideal for direct mail, and it looks awesome when you combine it with a dry-trap spot gloss varnish.
Actually, the dry-trap varnish effect works best on darker backgrounds; black for example. You'll get excellent contrast between the soft-touch, muted area and the gloss varnished sections.
We obviously have samples we can send to you if you'd like to see them. Or you can jump right in the pool and give it a try. Either way, you won't be disappointed.
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